Tag Archive For "product"
The Ultimate Product Launch Strategy Checklist
Launching a new product is always a risky move. And as technology grows by leaps and bounds each day, SaaS companies are churning out new products to keep up with the demand. Just forty short years ago, personal computers didn’t exist. And smartphones? A decade ago, they weren’t even close to what they are now. …
The Role Of Data in Defining Your Product Success
Running a business in the modern world requires a data-driven approach. Without data, you can’t expect to live up to your full potential. Thankfully for us, data is plentiful. Analytics are generally widely available and free. But that doesn’t mean that the data is being put to use or even interpreted correctly. Measuring data is …
Product Development and Jobs To Be Done Framework: Evaluating It Up Close
We’ve seen it all. Companies launching new versions, releasing updates and even adding valuable new features to their products, all to give the user more reasons to stay loyal and “addicted” to the product. The end result? Users eager to gets their hands on the “new updated product.” Think iPhone. While this “strategy” has been …
5 In-App Marketing Mistakes that Sabotage a User’s Experience
In-app messages get people to do what you want when you want. They allow you to notify users about special offers. You can get them to convert from free to paid or upsell premium features. And you can even highlight new content or product updates. The problem typically comes down to execution. It’s the wrong …
The Product IS the Marketing: Why Your Product is the Best Growth Hack
Growth hackers say a lot of things. The internet is trying to convince you that you can quickly and easily generate new customers, make the most of old ones, and increase your revenue ceiling. They offer tricks like “viral coefficients” or “platform hacks” to skyrocket new users. And they’re not wrong, per se. But the …
