Tag Archive For "Product marketing"
How To Build Stellar Product Messaging for SaaS Companies
I love taking new products for a spin to understand how they work and what they can offer me. One of the most interesting aspects of this exercise is experiencing the product’s messaging first hand. As a new user, I get to look at messages delivered via emails, SMS, push notification and any other communication …
Decoding the Product Marketer’s Role
A 2016 survey by Glassdoor listed Product Marketing Manager as the #13 top job in the US. Impressive, right? But what is Product Marketing, and what does a Product Marketing Manager do? Click To Tweet Powered By CoSchedule If you can’t answer that, don’t worry – most startups, established companies, and even job applicants can’t answer …
Building a SaaS Engagement Strategy – What Product Marketers Need to Know
In one of his thought provoking articles, Nir Eyal, the author of “Hooked,” talks about the existence of a dogmatic camp that has arisen within the tech world: “Some prioritize user growth and accept low user engagement, while others believe a company needs to nail user engagement before focusing on user growth. I believe this …
How To Get Maximum Feedback For Your App – A Product Manager’s Perspective
In 2016, MindTheProduct conducted a survey to find the biggest challenges faced by Product Managers. What they found was that most Product Managers did not know if they were building the right product! The respondents cited numerous factors influencing their responses, most notably the challenge of setting roadmaps in the absence of real market feedback. …
An Exhaustive List of Books, Podcasts, Newsletters and Communities For SaaS Product Marketers
Think of products like Hubspot, Buffer, Intercom, and Typeform. Now think, “Why do you use them?” It may sound like a difficult question, but in our opinion, it has a simple and straightforward answer. The brands mentioned above are built on a foundation of a great product which has added to their impressive growth. If …
