6 Elements of a Successful Product Marketing Plan

On average, 80% of new products fail. The reasons why vary from bad management to a lack of financial backing – and, of course, having a crap product that no one wants to buy. But there’s one other thing that frequently causes new products to fail: a substandard, incomplete, or (in some cases) non-existent product …

Continue reading

5 Tips to Being a Successful Product Marketer in 2018

They live at the intersection of product, sales, and marketing. They’re busy before, during, and after launch. They wear a lot of hats and juggle a lot of balls (and flaming sticks, and chainsaws, and knives). They’re product marketers. So what does a product marketer do? The shorter list is what don’t they do (and …

Continue reading

Hiring a Product Marketer? Here’s The Right Interview Questions

With the industry changing rapidly, the product marketer’s role has become pivotal in shaping how users perceive a product. This is reflected in a 2016 survey by Glassdoor that listed Product Marketing Manager as the #13 top job in the US. But even with the extreme focus on product marketing, and an ever-growing demand for …

Continue reading

Decoding the Product Marketer’s Role

A 2016 survey by Glassdoor listed Product Marketing Manager as the #13 top job in the US. Impressive, right? But what is Product Marketing, and what does a Product Marketing Manager do? Click To Tweet Powered By CoSchedule If you can’t answer that, don’t worry – most startups, established companies, and even job applicants can’t answer …

Continue reading