Tag Archive For "product management"
5 Tips to Being a Successful Product Marketer in 2018
They live at the intersection of product, sales, and marketing. They’re busy before, during, and after launch. They wear a lot of hats and juggle a lot of balls (and flaming sticks, and chainsaws, and knives). They’re product marketers. So what does a product marketer do? The shorter list is what don’t they do (and …
Hiring a Product Marketer? Here’s The Right Interview Questions
With the industry changing rapidly, the product marketer’s role has become pivotal in shaping how users perceive a product. This is reflected in a 2016 survey by Glassdoor that listed Product Marketing Manager as the #13 top job in the US. But even with the extreme focus on product marketing, and an ever-growing demand for …
Product Marketing & Management Mistakes That Companies Can Avoid
Whether you’re on the marketing side or the management side, I bet you’ll agree that every product has a unique story to tell. There are numerous ups and downs when it comes to positioning the messaging, building the overall go-to strategy, setting up demand and adoption, and helping sales teams sell and close more deals. …
An Exhaustive List of Books, Podcasts, Newsletters and Communities For SaaS Product Marketers
Think of products like Hubspot, Buffer, Intercom, and Typeform. Now think, “Why do you use them?” It may sound like a difficult question, but in our opinion, it has a simple and straightforward answer. The brands mentioned above are built on a foundation of a great product which has added to their impressive growth. If …
