The Ultimate Product Launch Strategy Checklist

Launching a new product is always a risky move. And as technology grows by leaps and bounds each day, SaaS companies are churning out new products to keep up with the demand. Just forty short years ago, personal computers didn’t exist. And smartphones? A decade ago, they weren’t even close to what they are now. …

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5 Tips to Being a Successful Product Marketer in 2018

They live at the intersection of product, sales, and marketing. They’re busy before, during, and after launch. They wear a lot of hats and juggle a lot of balls (and flaming sticks, and chainsaws, and knives). They’re product marketers. So what does a product marketer do? The shorter list is what don’t they do (and …

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Building Product Stickiness – How Brands Can Unlock It

Facebook may be the stickiest product of all time. I don’t look through my Facebook feed anymore. I started getting tired of the attention-seekers… and the ones that made me snooze. But I just can’t get rid of my account. Why? What if I need to contact that obscure person I met that obscure time …

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Why Customer Feedback Is Your Secret Weapon To Scale Your Product

There’s a lot going on when you are building a product. You have to jostle for product positioning, clearly identify the product’s go-to strategy, and drive demand around that strategy to grab the attention of the customer. All these steps are necessary, and essentially that’s what ensures the overall success of the product. What separates …

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