6 Elements of a Successful Product Marketing Plan

On average, 80% of new products fail. The reasons why vary from bad management to a lack of financial backing – and, of course, having a crap product that no one wants to buy. But there’s one other thing that frequently causes new products to fail: a substandard, incomplete, or (in some cases) non-existent product …

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5 Best Practices for New Product Introduction

Approximately 80% of new products fail. That’s a worrying statistic for anyone in the process of designing and developing one. Needless to say, there are many factors that contribute to a product’s success or failure: the financial security of the company backing the product, how well it’s marketed, and whether it’s something consumers actually want. …

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