Tag Archive For "Marketing"
5 Best Practices for New Product Introduction
Approximately 80% of new products fail. That’s a worrying statistic for anyone in the process of designing and developing one. Needless to say, there are many factors that contribute to a product’s success or failure: the financial security of the company backing the product, how well it’s marketed, and whether it’s something consumers actually want. …
The Role Of Data in Defining Your Product Success
Running a business in the modern world requires a data-driven approach. Without data, you can’t expect to live up to your full potential. Thankfully for us, data is plentiful. Analytics are generally widely available and free. But that doesn’t mean that the data is being put to use or even interpreted correctly. Measuring data is …
Product Development and Jobs To Be Done Framework: Evaluating It Up Close
We’ve seen it all. Companies launching new versions, releasing updates and even adding valuable new features to their products, all to give the user more reasons to stay loyal and “addicted” to the product. The end result? Users eager to gets their hands on the “new updated product.” Think iPhone. While this “strategy” has been …
The Ultimate List of Tools For Product Marketers
With product marketing now taking center stage, the role of the modern marketer is undergoing a tremendous change. The startup world is pretty scrappy, and a plain vanilla marketer is a thing of the past. Product Marketers are not only expected to adjust to fast-moving changes, but they also need to show a broader skill-set …
5 In-App Marketing Mistakes that Sabotage a User’s Experience
In-app messages get people to do what you want when you want. They allow you to notify users about special offers. You can get them to convert from free to paid or upsell premium features. And you can even highlight new content or product updates. The problem typically comes down to execution. It’s the wrong …
An Exhaustive List of Books, Podcasts, Newsletters and Communities For SaaS Product Marketers
Think of products like Hubspot, Buffer, Intercom, and Typeform. Now think, “Why do you use them?” It may sound like a difficult question, but in our opinion, it has a simple and straightforward answer. The brands mentioned above are built on a foundation of a great product which has added to their impressive growth. If …
