The Role Of Data in Defining Your Product Success

Running a business in the modern world requires a data-driven approach. Without data, you can’t expect to live up to your full potential. Thankfully for us, data is plentiful. Analytics are generally widely available and free. But that doesn’t mean that the data is being put to use or even interpreted correctly. Measuring data is …

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The Ultimate List of Tools For Product Marketers

With product marketing now taking center stage, the role of the modern marketer is undergoing a tremendous change. The startup world is pretty scrappy, and a plain vanilla marketer is a thing of the past. Product Marketers are not only expected to adjust to fast-moving changes, but they also need to show a broader skill-set …

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