Tag Archive For "app marketing"
We recently came across an interesting read on Hiten Shah’s blog, about how the term ‘growth hacking’ was invented with a mint julep and two beers in a bar in Southern California.
During the last few years, we have seen a significant shift in the way app marketers look at growth. One of the most notable changes is the manner in which app retention metrics have taken a precedence over app acquisition numbers.
Why is the engagement number for my app so low? Which strategies can be implemented to improve this figure? Which tactics can be reinvented and which tactics need to be scrapped for good?