The Product IS the Marketing: Why Your Product is the Best Growth Hack
Growth hackers say a lot of things. The internet is trying to convince you that you can quickly and easily generate new customers, make the most of old ones, and increase your revenue ceiling. They offer tricks like “viral coefficients” or “platform hacks” to skyrocket new users. And they’re not wrong, per se. But the …
How To Build a Stellar Product Messaging Strategy for SaaS Companies
I love taking new products for a spin to understand how they work and what they can offer me. One of the most interesting aspects of this exercise is experiencing the product’s messaging first hand. As a new user, I get to look at messages delivered via emails, SMS, push notification and any other communication …
Decoding the Product Marketer’s Role
A 2016 survey by Glassdoor listed Product Marketing Manager as the #13 top job in the US. Impressive, right? But what is Product Marketing, and what does a Product Marketing Manager do? Click To Tweet Powered By CoSchedule If you can’t answer that, don’t worry – most startups, established companies, and even job applicants can’t answer …
Building a SaaS Engagement Strategy – What Product Marketers Need to Know
In one of his thought provoking articles, Nir Eyal, the author of “Hooked,” talks about the existence of a dogmatic camp that has arisen within the tech world: “Some prioritize user growth and accept low user engagement, while others believe a company needs to nail user engagement before focusing on user growth. I believe this …
How To Get Maximum Feedback For Your App – A Product Manager’s Perspective
In 2016, MindTheProduct conducted a survey to find the biggest challenges faced by Product Managers. What they found was that most Product Managers did not know if they were building the right product! The respondents cited numerous factors influencing their responses, most notably the challenge of setting roadmaps in the absence of real market feedback. …
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An Exhaustive List of Books, Podcasts, Newsletters and Communities For SaaS Product Marketers
Think of products like Hubspot, Buffer, Intercom, and Typeform. Now think, “Why do you use them?” It may sound like a difficult question, but in our opinion, it has a simple and straightforward answer. The brands mentioned above are built on a foundation of a great product which has added to their impressive growth. If …
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An Ultimate Guide to Building an Effective App Marketing Campaign in 2018
The world of mobile app marketing is rapidly evolving. Is your brand ready to implement strategies and build campaigns that will help you sail in 2018?
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Mobile App Onboarding – A Guide To Perfecting Your First Impression
Let’s compare these two scenarios: You are invited to an office party your first day of work and you end up hanging out alone at the bar. You are invited to an office party your first day of work. Joey from Human Resources waves at you as you enter and introduces you to everyone. She …
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How To Create A Memorable Experience For Your App Users
Scan your memory. Think about apps you have seen or used. Which left the greatest impression? With stiff competition and similar app offerings at a user’s disposal, what separates one app from another? A memorable user experience.
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3 Examples of Companies Successfully Using Facebook Ads to Grow
Facebook: the undisputed heavyweight champion of the social media universe. Instagram and Snapchat may be the up-and-comers, and Twitter the fighter nearing retirement, but Facebook is still the current king. Facebook: the only platform to cross the billion-users threshold – and still growing. Facebook: the best and easiest way to reconnect and stay in touch …
