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Why Customer Feedback Is Your Secret Weapon To Scale Your Product

There’s a lot going on when you are building a product. You have to jostle for product positioning, clearly identify the product’s go-to strategy, and drive demand around that strategy to grab the attention of the customer. All these steps are necessary, and essentially that’s what ensures the overall success of the product. What separates …

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Product Development and Jobs To Be Done Framework: Evaluating It Up Close

We’ve seen it all. Companies launching new versions, releasing updates and even adding valuable new features to their products, all to give the user more reasons to stay loyal and “addicted” to the product. The end result? Users eager to gets their hands on the “new updated product.” Think iPhone. While this “strategy” has been …

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