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Valuable Lessons In App Marketing From ‘Artists’
From musicians to comedians and even writers, more and more ‘artists’ are going the mobile app way. Powerful app studios are backing them and it all seems pretty easy. But such apps by artists tend to have a very short shelf life unless supported by a strong app marketing strategy. Undoubtedly, we can learn a …
7 Mistakes That Are Tanking Your Mobile App Installs
There’s an app for that. It’s a phrase so catchy that Apple actually trademarked it in 2010. Catchy, but also very true. There is an app for that. And that. We rely on them for everything from communication to finance, from health to entertainment. When we need to do, see, learn, connect, or remember, many …
in Social Media
Can You Use Snapchat Successfully to Drive Mobile App Downloads?
As of February 2017, Snapchat boasts 158 million daily active users and 301 million active users, all of whom release a total of 2.5 billion snaps per day. That’s huge – but it’s only the beginning.
in Social Media
How Dubsmash Used Social Media to Drive 50+ Million Mobile App Downloads
For many marketers, viral content is like the magical unicorn of social media. Many have tried to create viral content, but few have managed to actually go viral. Dubsmash, on the other hand, learned the secret of viral content and conquered it.
in Social Media
How to Use Instagram to Drive Mobile App Downloads
You know you want to use Instagram to promote your mobile app. You also know that Instagram’s ad revenues are projected to hit $2.81 billion this year and that, of the network’s 600 million users, “over 60% of users log in daily, making it the second-most engaged network after Facebook.” Sydney Parker, writing for Hootsuite, …
in Marketing
5 Mobile Apps That Do Content Marketing Well (And What You Can Learn from Them)
If you’ve got a mobile app you’re trying to promote, you already know it’s a tough world out there. Every day, it seems, you’ve got new competitors out there – just a few if you’re lucky, dozens or more if you’re not – trying to eat up your market share and steal away your audience.
in Marketing
Growth Hacking for Mobile Apps
In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers. I think it’s safe to say that mobile apps are seriously big …
in Marketing
How to Turn Web Traffic Into Mobile App Installs
It’s no secret that increasing numbers of internet searches are being performed on mobile, not desktop. In fact, last year mobile internet consumption overtook desktop as consumers’ device of choice for accessing the world wide web – a trend that shows no signs of letting up anytime soon.
