The Role Of Data in Defining Your Product Success
Running a business in the modern world requires a data-driven approach. Without data, you can’t expect to live up to your full potential. Thankfully for us, data is plentiful. Analytics are generally widely available and free. But that doesn’t mean that the data is being put to use or even interpreted correctly. Measuring data is …
Building a Product-Driven Culture: What We Can Learn From These Examples
Think about the last time you made a purchase decision on the fly without prior research or knowledge of the product. You just stumbled upon it, and couldn’t resist purchasing it. It didn’t take any marketing jargon or technical sales talk to convince you, did it? Those products are a rare occurrence in today’s world, …
Why Customer Feedback Is Your Secret Weapon To Scale Your Product
There’s a lot going on when you are building a product. You have to jostle for product positioning, clearly identify the product’s go-to strategy, and drive demand around that strategy to grab the attention of the customer. All these steps are necessary, and essentially that’s what ensures the overall success of the product. What separates …
Product Development and Jobs To Be Done Framework: Evaluating It Up Close
We’ve seen it all. Companies launching new versions, releasing updates and even adding valuable new features to their products, all to give the user more reasons to stay loyal and “addicted” to the product. The end result? Users eager to gets their hands on the “new updated product.” Think iPhone. While this “strategy” has been …
The Ultimate List of Tools For Product Marketers
With product marketing now taking center stage, the role of the modern marketer is undergoing a tremendous change. The startup world is pretty scrappy, and a plain vanilla marketer is a thing of the past. Product Marketers are not only expected to adjust to fast-moving changes, but they also need to show a broader skill-set …
5 In-App Marketing Mistakes that Sabotage a User’s Experience
In-app messages get people to do what you want when you want. They allow you to notify users about special offers. You can get them to convert from free to paid or upsell premium features. And you can even highlight new content or product updates. The problem typically comes down to execution. It’s the wrong …
Product Marketing & Management Mistakes That Companies Can Avoid
Whether you’re on the marketing side or the management side, I bet you’ll agree that every product has a unique story to tell. There are numerous ups and downs when it comes to positioning the messaging, building the overall go-to strategy, setting up demand and adoption, and helping sales teams sell and close more deals. …
The Product IS the Marketing: Why Your Product is the Best Growth Hack
Growth hackers say a lot of things. The internet is trying to convince you that you can quickly and easily generate new customers, make the most of old ones, and increase your revenue ceiling. They offer tricks like “viral coefficients” or “platform hacks” to skyrocket new users. And they’re not wrong, per se. But the …
How To Build a Stellar Product Messaging Strategy for SaaS Companies
I love taking new products for a spin to understand how they work and what they can offer me. One of the most interesting aspects of this exercise is experiencing the product’s messaging first hand. As a new user, I get to look at messages delivered via emails, SMS, push notification and any other communication …
Decoding the Product Marketer’s Role
A 2016 survey by Glassdoor listed Product Marketing Manager as the #13 top job in the US. Impressive, right? But what is Product Marketing, and what does a Product Marketing Manager do? Click To Tweet Powered By CoSchedule If you can’t answer that, don’t worry – most startups, established companies, and even job applicants can’t answer …
