As of February 2017, Snapchat boasts 158 million daily active users and 301 million active users,  all of whom release a total of 2.5 billion snaps per day. That’s huge – but it’s only the beginning.

For many marketers, viral content is like the magical unicorn of social media. Many have tried to create viral content, but few have managed to actually go viral. Dubsmash, on the other hand, learned the secret of viral content and conquered it.

You know you want to use Instagram to promote your mobile app. You also know that Instagram’s ad revenues are projected to hit $2.81 billion this year and that, of the network’s 600 million users, “over 60% of users log in daily, making it the second-most engaged network after Facebook.” Sydney Parker, writing for Hootsuite, …