How To Build A Stellar Product Roadmap

A report by Nielsen states that there are around 3000 new products launched every year; however, only 15% of them are truly successful. Building a product is both an art and a science and most modern software are built on this premise. Additionally, a significant factor that sets apart successful products and the teams that …

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Tracking the Right Product Metrics

As you know, the SaaS market is hugely competitive. So much so that some say new SaaS startups have a huge chance of failing. That means that you need to keep an eye on the growth of your business. If a software company only grows at a rate of 20%, there’s a 92% chance that …

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The Role Of Data in Defining Your Product Success

Running a business in the modern world requires a data-driven approach. Without data, you can’t expect to live up to your full potential. Thankfully for us, data is plentiful. Analytics are generally widely available and free. But that doesn’t mean that the data is being put to use or even interpreted correctly. Measuring data is …

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Why Customer Feedback Is Your Secret Weapon To Scale Your Product

There’s a lot going on when you are building a product. You have to jostle for product positioning, clearly identify the product’s go-to strategy, and drive demand around that strategy to grab the attention of the customer. All these steps are necessary, and essentially that’s what ensures the overall success of the product. What separates …

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The Ultimate List of Tools For Product Marketers

With product marketing now taking center stage, the role of the modern marketer is undergoing a tremendous change. The startup world is pretty scrappy, and a plain vanilla marketer is a thing of the past. Product Marketers are not only expected to adjust to fast-moving changes, but they also need to show a broader skill-set …

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Product Marketing & Management Mistakes That Companies Can Avoid

Whether you’re on the marketing side or the management side, I bet you’ll agree that every product has a unique story to tell. There are numerous ups and downs when it comes to positioning the messaging, building the overall go-to strategy, setting up demand and adoption, and helping sales teams sell and close more deals. …

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