The Ultimate Product Launch Strategy Checklist

Launching a new product is always a risky move. And as technology grows by leaps and bounds each day, SaaS companies are churning out new products to keep up with the demand. Just forty short years ago, personal computers didn’t exist. And smartphones? A decade ago, they weren’t even close to what they are now. …

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5 Tips to Being a Successful Product Marketer in 2018

They live at the intersection of product, sales, and marketing. They’re busy before, during, and after launch. They wear a lot of hats and juggle a lot of balls (and flaming sticks, and chainsaws, and knives). They’re product marketers. So what does a product marketer do? The shorter list is what don’t they do (and …

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How to Analyze User Feedback

Creating a product and building a business is brutally tough. But it’s even tougher when things go wrong, and customers start to complain. Getting negative feedback on your company is never fun. But, more often than not, user feedback can be a good thing. It can improve your business and take it to new heights. …

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5 Best Practices for New Product Introduction

Approximately 80% of new products fail. That’s a worrying statistic for anyone in the process of designing and developing one. Needless to say, there are many factors that contribute to a product’s success or failure: the financial security of the company backing the product, how well it’s marketed, and whether it’s something consumers actually want. …

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Hiring a Product Marketer? Here’s The Right Interview Questions

With the industry changing rapidly, the product marketer’s role has become pivotal in shaping how users perceive a product. This is reflected in a 2016 survey by Glassdoor that listed Product Marketing Manager as the #13 top job in the US. But even with the extreme focus on product marketing, and an ever-growing demand for …

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How to Build A Product-Focused Team

Garrett Moon, founder and designer at TodayMade, said, “Great products, with a strong team behind them, sell themselves.” Moon is right. The most successful SaaS companies are product-focused. Product teams work hard on building great products. And when a product is great, the brand grows naturally. Nevertheless, many SaaS companies fail. It is astoundingly difficult …

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Building Product Stickiness – How Brands Can Unlock It

Facebook may be the stickiest product of all time. I don’t look through my Facebook feed anymore. I started getting tired of the attention-seekers… and the ones that made me snooze. But I just can’t get rid of my account. Why? What if I need to contact that obscure person I met that obscure time …

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How To Build A Stellar Product Roadmap

A report by Nielsen states that there are around 3000 new products launched every year; however, only 15% of them are truly successful. Building a product is both an art and a science and most modern software are built on this premise. Additionally, a significant factor that sets apart successful products and the teams that …

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Tracking the Right Product Metrics

As you know, the SaaS market is hugely competitive. So much so that some say new SaaS startups have a huge chance of failing. That means that you need to keep an eye on the growth of your business. If a software company only grows at a rate of 20%, there’s a 92% chance that …

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