Hiring a Product Marketer? Here’s The Right Interview Questions

With the industry changing rapidly, the product marketer’s role has become pivotal in shaping how users perceive a product. This is reflected in a 2016 survey by Glassdoor that listed Product Marketing Manager as the #13 top job in the US. But even with the extreme focus on product marketing, and an ever-growing demand for …

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How to Build A Product-Focused Team

Garrett Moon, founder and designer at TodayMade, said, “Great products, with a strong team behind them, sell themselves.” Moon is right. The most successful SaaS companies are product-focused. Product teams work hard on building great products. And when a product is great, the brand grows naturally. Nevertheless, many SaaS companies fail. It is astoundingly difficult …

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Building Product Stickiness – How Brands Can Unlock It

Facebook may be the stickiest product of all time. I don’t look through my Facebook feed anymore. I started getting tired of the attention-seekers… and the ones that made me snooze. But I just can’t get rid of my account. Why? What if I need to contact that obscure person I met that obscure time …

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How To Build A Stellar Product Roadmap

A report by Nielsen states that there are around 3000 new products launched every year; however, only 15% of them are truly successful. Building a product is both an art and a science and most modern software are built on this premise. Additionally, a significant factor that sets apart successful products and the teams that …

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Tracking the Right Product Metrics

As you know, the SaaS market is hugely competitive. So much so that some say new SaaS startups have a huge chance of failing. That means that you need to keep an eye on the growth of your business. If a software company only grows at a rate of 20%, there’s a 92% chance that …

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The Role Of Data in Defining Your Product Success

Running a business in the modern world requires a data-driven approach. Without data, you can’t expect to live up to your full potential. Thankfully for us, data is plentiful. Analytics are generally widely available and free. But that doesn’t mean that the data is being put to use or even interpreted correctly. Measuring data is …

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Why Customer Feedback Is Your Secret Weapon To Scale Your Product

There’s a lot going on when you are building a product. You have to jostle for product positioning, clearly identify the product’s go-to strategy, and drive demand around that strategy to grab the attention of the customer. All these steps are necessary, and essentially that’s what ensures the overall success of the product. What separates …

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