Category Archive For "Marketing"
We recently came across an interesting read on Hiten Shah’s blog, about how the term ‘growth hacking’ was invented with a mint julep and two beers in a bar in Southern California.
During the last few years, we have seen a significant shift in the way app marketers look at growth. One of the most notable changes is the manner in which app retention metrics have taken a precedence over app acquisition numbers.
Why is the engagement number for my app so low? Which strategies can be implemented to improve this figure? Which tactics can be reinvented and which tactics need to be scrapped for good?
From musicians to comedians and even writers, more and more ‘artists’ are going the mobile app way. Powerful app studios are backing them and it all seems pretty easy. But such apps by artists tend to have a very short shelf life unless supported by a strong app marketing strategy. Undoubtedly, we can learn a …
If you’ve got a mobile app you’re trying to promote, you already know it’s a tough world out there. Every day, it seems, you’ve got new competitors out there – just a few if you’re lucky, dozens or more if you’re not – trying to eat up your market share and steal away your audience.
In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers. I think it’s safe to say that mobile apps are seriously big …
It’s no secret that increasing numbers of internet searches are being performed on mobile, not desktop. In fact, last year mobile internet consumption overtook desktop as consumers’ device of choice for accessing the world wide web – a trend that shows no signs of letting up anytime soon.