Category Archive For "Marketing"
If you’ve got a mobile app you’re trying to promote, you already know it’s a tough world out there. Every day, it seems, you’ve got new competitors out there – just a few if you’re lucky, dozens or more if you’re not – trying to eat up your market share and steal away your audience.
In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers. I think it’s safe to say that mobile apps are seriously big …
It’s no secret that increasing numbers of internet searches are being performed on mobile, not desktop. In fact, last year mobile internet consumption overtook desktop as consumers’ device of choice for accessing the world wide web – a trend that shows no signs of letting up anytime soon.