Entries Written By Taru Bhargava
Scan your memory. Think about apps you have seen or used. Which left the greatest impression? With stiff competition and similar app offerings at a user’s disposal, what separates one app from another? A memorable user experience.
We recently came across an interesting read on Hiten Shah’s blog, about how the term ‘growth hacking’ was invented with a mint julep and two beers in a bar in Southern California.
During the last few years, we have seen a significant shift in the way app marketers look at growth. One of the most notable changes is the manner in which app retention metrics have taken a precedence over app acquisition numbers.
From musicians to comedians and even writers, more and more ‘artists’ are going the mobile app way. Powerful app studios are backing them and it all seems pretty easy. But such apps by artists tend to have a very short shelf life unless supported by a strong app marketing strategy. Undoubtedly, we can learn a …