Product Marketing & Management Mistakes That Companies Can Avoid

Whether you’re on the marketing side or the management side, I bet you’ll agree that every product has a unique story to tell. There are numerous ups and downs when it comes to positioning the messaging, building the overall go-to strategy, setting up demand and adoption, and helping sales teams sell and close more deals. …

Continue reading

How To Build Stellar Product Messaging for SaaS Companies

I love taking new products for a spin to understand how they work and what they can offer me. One of the most interesting aspects of this exercise is experiencing the product’s messaging first hand. As a new user, I get to look at messages delivered via emails, SMS, push notification and any other communication …

Continue reading

Decoding the Product Marketer’s Role

A 2016 survey by Glassdoor listed Product Marketing Manager as the #13 top job in the US. Impressive, right? But what is Product Marketing, and what does a Product Marketing Manager do? Click To Tweet Powered By CoSchedule If you can’t answer that, don’t worry – most startups, established companies, and even job applicants can’t answer …

Continue reading