6 Elements of a Successful Product Marketing Plan

On average, 80% of new products fail. The reasons why vary from bad management to a lack of financial backing – and, of course, having a crap product that no one wants to buy. But there’s one other thing that frequently causes new products to fail: a substandard, incomplete, or (in some cases) non-existent product …

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The Ultimate Product Launch Strategy Checklist

Launching a new product is always a risky move. And as technology grows by leaps and bounds each day, SaaS companies are churning out new products to keep up with the demand. Just forty short years ago, personal computers didn’t exist. And smartphones? A decade ago, they weren’t even close to what they are now. …

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5 Tips to Being a Successful Product Marketer in 2018

They live at the intersection of product, sales, and marketing. They’re busy before, during, and after launch. They wear a lot of hats and juggle a lot of balls (and flaming sticks, and chainsaws, and knives). They’re product marketers. So what does a product marketer do? The shorter list is what don’t they do (and …

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5 Best Practices for New Product Introduction

Approximately 80% of new products fail. That’s a worrying statistic for anyone in the process of designing and developing one. Needless to say, there are many factors that contribute to a product’s success or failure: the financial security of the company backing the product, how well it’s marketed, and whether it’s something consumers actually want. …

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3 Examples of Companies Successfully Using Facebook Ads to Grow

Facebook: the undisputed heavyweight champion of the social media universe. Instagram and Snapchat may be the up-and-comers, and Twitter the fighter nearing retirement, but Facebook is still the current king. Facebook: the only platform to cross the billion-users threshold – and still growing. Facebook: the best and easiest way to reconnect and stay in touch …

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7 Mistakes That Are Tanking Your Mobile App Installs

There’s an app for that. It’s a phrase so catchy that Apple actually trademarked it in 2010. Catchy, but also very true. There is an app for that. And that. We rely on them for everything from communication to finance, from health to entertainment. When we need to do, see, learn, connect, or remember, many …

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How to Use Instagram to Drive Mobile App Downloads

You know you want to use Instagram to promote your mobile app. You also know that Instagram’s ad revenues are projected to hit $2.81 billion this year and that, of the network’s 600 million users, “over 60% of users log in daily, making it the second-most engaged network after Facebook.” Sydney Parker, writing for Hootsuite, …

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