3 Examples of Companies Successfully Using Facebook Ads to Grow

Facebook: the undisputed heavyweight champion of the social media universe. Instagram and Snapchat may be the up-and-comers, and Twitter the fighter nearing retirement, but Facebook is still the current king. Facebook: the only platform to cross the billion-users threshold – and still growing. Facebook: the best and easiest way to reconnect and stay in touch …

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7 Mistakes That Are Tanking Your Mobile App Installs

There’s an app for that. It’s a phrase so catchy that Apple actually trademarked it in 2010. Catchy, but also very true. There is an app for that. And that. We rely on them for everything from communication to finance, from health to entertainment. When we need to do, see, learn, connect, or remember, many …

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How to Use Instagram to Drive Mobile App Downloads

You know you want to use Instagram to promote your mobile app. You also know that Instagram’s ad revenues are projected to hit $2.81 billion this year and that, of the network’s 600 million users, “over 60% of users log in daily, making it the second-most engaged network after Facebook.” Sydney Parker, writing for Hootsuite, …

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Growth Hacking for Mobile Apps

In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers. I think it’s safe to say that mobile apps are seriously big …

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How to Turn Web Traffic Into Mobile App Installs

It’s no secret that increasing numbers of internet searches are being performed on mobile, not desktop. In fact, last year mobile internet consumption overtook desktop as consumers’ device of choice for accessing the world wide web – a trend that shows no signs of letting up anytime soon.

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