Entries Written By Brad Smith
Building Product Stickiness – How Brands Can Unlock It
Facebook may be the stickiest product of all time. I don’t look through my Facebook feed anymore. I started getting tired of the attention-seekers… and the ones that made me snooze. But I just can’t get rid of my account. Why? What if I need to contact that obscure person I met that obscure time …
Tracking the Right Product Metrics
As you know, the SaaS market is hugely competitive. So much so that some say new SaaS startups have a huge chance of failing. That means that you need to keep an eye on the growth of your business. If a software company only grows at a rate of 20%, there’s a 92% chance that …
The Role Of Data in Defining Your Product Success
Running a business in the modern world requires a data-driven approach. Without data, you can’t expect to live up to your full potential. Thankfully for us, data is plentiful. Analytics are generally widely available and free. But that doesn’t mean that the data is being put to use or even interpreted correctly. Measuring data is …
Building a Product-Driven Culture: What We Can Learn From These Examples
Think about the last time you made a purchase decision on the fly without prior research or knowledge of the product. You just stumbled upon it, and couldn’t resist purchasing it. It didn’t take any marketing jargon or technical sales talk to convince you, did it? Those products are a rare occurrence in today’s world, …
5 In-App Marketing Mistakes that Sabotage a User’s Experience
In-app messages get people to do what you want when you want. They allow you to notify users about special offers. You can get them to convert from free to paid or upsell premium features. And you can even highlight new content or product updates. The problem typically comes down to execution. It’s the wrong …
The Product IS the Marketing: Why Your Product is the Best Growth Hack
Growth hackers say a lot of things. The internet is trying to convince you that you can quickly and easily generate new customers, make the most of old ones, and increase your revenue ceiling. They offer tricks like “viral coefficients” or “platform hacks” to skyrocket new users. And they’re not wrong, per se. But the …
